Heatmaps

In this video, Jon delves into the functionality and benefits of website heat map tools. He explains that these tools serve as essential analytics instruments, visualising user interactions on a webpage through intuitive visual cues like color gradients. Jon highlights how these heat maps indicate areas of high and low engagement, showing where visitors click, scroll, and hover the most. By analysing this data, Jon notes that website owners and designers can uncover user behaviour patterns, identify usability issues, and discover opportunities for optimising the user experience. He emphasises that heat maps can reveal if important content is being overlooked or if users are facing navigation challenges. Ultimately, Jon discusses how leveraging these insights allows businesses to make informed decisions, enhancing site performance, increasing user satisfaction, and driving higher conversion rates.